Stop guessing and start knowing. Access real-time reporting on shopper behavior, coupon redemptions, and traffic trends. We give independent retailers the powerful analytics and customer segmentation tools that big chains use to maximize revenue.
The Business Intelligence (BI) is the key to transforming your supermarket’s sales data into strategic decisions. Shopper Direct helps you move from simply counting sales to understanding your customers and maximizing your profit margins.
Shopper Direct is built upon three pillars designed to instill an analytical culture and ensure comprehensive growth for your supermarket chain:
This pillar ensures your business goals (profit margin, shrink reduction, average basket value) are continuously monitored and met through data-driven tracking:
The Shopper Direct platform is the ideal solution to optimize your sales in the grocery retail sector.
We harness the power of transactional data (purchase receipts) to boost sales, reduce waste, and enhance the shopper experience. Our platform fundamentally improves performance by identifying your aisle purchase patterns and the real interests of your customers.
Shopper Direct is built upon three pillars designed to instill an analytical culture and ensure comprehensive growth for your supermarket chain:
Provides a Global Analysis (entire chain) and Disaggregated Analysis (by branch, category, or even time of day).
Offers multiple checkpoints to measure progress in Key Categories (fresh produce, dairy, bakery) and the impact of promotions.
Tracks and identifies significant variations such as:
Go beyond basic demographics. Shopper Direct allows you to know your customers better than ever by understanding what they put in their cart:
Customers are micro-segmented with machine learning, identifying groups like “Weekend Family Shoppers” or “Gourmet Product Customers.”
Segmentation is based on crucial factors specific to supermarkets:
Customer Lifetime Value (LTV): How much does the customer spend throughout their lifespan with the store
Recurrence/Frequency: Do they visit the store once a week or once a month?
Transactional Behavior by Product Attribute: Do they always buy the store brand, organic products, or sale items?
Use these deep insights to generate highly effective retention or upselling campaigns (e.g., “Offer the new cream brand to those who buy coffee”).
The Upsell Engine is the analytical core designed to maximize the average basket value and improve the shopping experience, both in-store and online:
Generates personalized product suggestions tailored to customer micro-segments.
Utilizes product attributes to understand tastes (e.g., if they buy almond milk and vegan cheese, they have an affinity for plant-based products).
Recommendations are formulated by analyzing the “Typical Purchase Basket” (e.g., those who buy tomato paste often grab fresh basil) to optimize store layout or suggest “forgotten items.”
Integrates recommendations directly into key touchpoints: loyalty apps, digital coupons, e-commerce, or even in-store kiosks.
Discover Shopper Direct and start pushing the analytical culture in your supermarket today!
