Empower your shoppers to check balances and pay with Healthy Benefits+ OTC funds instantly. Our seamless integration validates eligible items and coupons in real-time, reducing checkout friction and boosting sales of wellness products.
Accept OTC benefits seamlessly at your POS — with real-time balance checks, coupon validation, and secure payment processing.
Empower your shoppers to use their Healthy Benefits+ OTC funds quickly and easily while reducing friction at checkout. Shopper Direct’s OTC integration connects your POS system, loyalty platform, and Shopper Direct API to deliver instant balance inquiries, coupon application, and validated OTC payments.
Independent retailers can now offer the same OTC payment convenience as national chains — without infrastructure changes or operational disruption.
What Shoppers Can Do at Your Store
Check Healthy Benefits+ OTC balance instantly
Apply eligible OTC coupons at checkout
Pay using OTC funds just like a debit card
Redeem promotions tied to loyalty programs
Use self-order kiosks for OTC-eligible items (optional upgrade)
Shopper Direct connects your POS system with the Healthy Benefits+ platform through our secure API. Here’s how the process works:
POS → Shopper Direct API
When a customer asks for their OTC balance, the cashier or POS system sends a request directly to the Shopper Direct API.
The API instantly retrieves:
Before payment, the system checks:
POS → Shopper Direct API → Shopper Loyalty Platform
The integration ensures coupons apply automatically, removing guesswork for cashiers and customers.
Benefits for Retailers
POS → Shopper Direct API → Solutran → POS
Why Retailers Love This Integration
Whether you operate a:
Shopper Direct’s OTC integration fits your environment without disrupting your current POS or operations.
Use your OTC integration alongside other Shopper Direct solutions:
Highlight OTC-eligible items, vitamins, supplements, and weekly specials right in your storefront.
Play targeted OTC messaging, promotional reminders, and wellness campaigns.
Show OTC-eligible promotions, seasonal health items, and senior-focused offers.
Let shoppers order OTC-eligible items or check their balance independently.
Send OTC reminders, product recommendations, and digital coupons directly to shopper phones.
Increase Sales & Basket Size
OTC shoppers tend to purchase:
Cashiers don’t need to manually check eligibility — the API handles everything.
Shoppers are more likely to return where their OTC benefits are easy to use and understand.
Offer the same seamless OTC experience shoppers expect from national chains.
Give your customers a smoother payment experience while improving loyalty, basket size, and checkout speed.
